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5 Fantastic Benefits of User-Generated Content
User-generated content (UGC) is a powerful tool that should be present every marketer’s arsenal. Afterall, growth is a primary goal of marketing. You’re missing an opportunity if you don’t take...
View ArticleHow to Overcome the Challenges of Influencer Marketing
Social media channels boast over 3.5 billion users worldwide. Most are active on at least one platform every single day. When it comes to executing digital marketing strategies, social media is a no...
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8 Influencer Marketing Trends Taking off
Will influencer campaigns become part of your marketing focus for 2022? If so, it’s essential to keep an eye on the latest trends in your industry. The good news is more users are shopping on social...
View Article6 Common Influencer Marketing Mistakes
With people regularly glued to their phones, marketers have huge opportunities to increase visibility. As social media increases in popularity, marketers must evolve and find new strategies to grab...
View ArticleInfluencer Marketing vs Traditional Marketing: Pros and Cons [Guide]
Marketing nowadays takes many forms and happens on various platforms. You could do it the old-fashioned way – TV commercials, billboards ads, etc. Or try a new approach like collaborating with...
View ArticleAn Overview of TikTok Advertising for Businesses
It’s hard to find someone who hasn’t heard of TikTok. In the six years since TikTok debuted, it has amassed over 1 billion active users. Nearly 90% of TikTok’s users are below the age of 50, so it...
View Article4 Budget-Friendly Marketing Ideas For Small Businesses
Part of growing a business is to spend time, money, and effort on marketing. For large companies, this goal is attainable because they’re more established and can set aside a generous marketing budget....
View Article7 Strategies for B2B Influencer Marketing
In the fast-paced, highly interconnected world of today, influencer marketing isn’t just a buzzword in the B2C space anymore. It’s making its mark in the B2B arena as well. More than ever, businesses...
View ArticleB2B Digital Marketing: Cutting-Edge Strategies for Lead Generation
In the ever-evolving landscape of B2B marketing, the pursuit of qualified leads remains a paramount challenge for businesses. Success in the B2B space now hinges on adapting to the changing dynamics of...
View ArticleTikTok for Hotels: 9 Ways to Convert Views into Vacations
Managing social media for your hotel can be tough, especially when people swing from one platform to another. However, narrowing down which platforms are most profitable is critical to ensuring you’re...
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